By starting my own consulting company, I didn’t realize the new world I was venturing into. Business building was nothing I had ever been exposed to before. As an employee in a large company, I had worked on proposals to bid on work but had never worked in or with marketing as a way to attract clients. As I wrote in my previous post, it didn’t take me long to realize I had to get myself and my company name known if I were to survive in the business world. Clients were not going to come looking for me if they didn’t even know I existed.
“Book Yourself Solid
” was a great book for someone just getting started in business building like I was. The book walks you through how to talk about what you do, it helps you determine your target market so you know who you are focusing your message to, and the book even goes into lots of different ways you can get
03 July, 2013