Small Business Marketing

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Tips to Improve Your Email Marketing Open Rate

We send emails every day. Does your subject line entice people to open those emails you send? No matter what business you are in, your open email rate is important to your bottom line. Olivia Allen over at HubSpot has pulled together 19 tactics to improve...

Veterans as Business Owners

I was reading Michele Scism’s Blog post, Why Veterans Make Good Business Owners and was surprised to learn that veterans are 45% more likely to be self employed than those with no active-duty military experience.  Michele included lots of other veteran related statistics. This made me...

Learn About Authority Marketing!

Authority marketing, often known as expert marketing is a buzz word in the industry right now.   It basically means you become known as an expert in the field of your choice.  Do you consider yourself an expert?  Do you want to be? You should!  Employing...

Marketing Lessons and Tips for all Levels

I attended the Novice to Advanced Marketing System (NAMS)workshop recently and want to share some of the lessons and tips I learned. First though, let me explain a little bit about NAMS. NAMS is one of the few live events I attend over and over again...

Benefits of Taking “Imperfect” Action
[caption id="attachment_361" align="alignleft" width="150"] Kathleen Gage acknowledges Debbie O'Grady[/caption] I have been traveling a lot since the first of the year so have not been able to write as much as I planned (still working out how to work in my business while on the road but that's a different topic). I do post a lot on FaceBook when I am traveling so I hope you follow my adventures and successes online: Last weekend I was at the NAMS (stands for Novice to Advanced Marketing System) in Atlanta. I was able to get to Atlanta the week after the first big snow and ice storm hit and left just before the second one forced airlines to cancel. I felt pretty lucky to have timed it so perfectly but in all honestly - I don't believe luck has anything to do with it. It's really a matter of
A Business Building Journey Pt3 – Lessons Learned from Michael Port
EnteringNewWorldBy starting my own consulting company, I didn’t realize the new world I was venturing into. Business building was nothing I had ever been exposed to before. As an employee in a large company, I had worked on proposals to bid on work but had never worked in or with marketing as a way to attract clients. As I wrote in my previous post, it didn’t take me long to realize I had to get myself and my company name known if I were to survive in the business world. Clients were not going to come looking for me if they didn’t even know I existed. “Book Yourself Solid” was a great book for someone just getting started in business building like I was. The book walks you through how to talk about what you do, it helps you determine your target market so you know who you are focusing your message to, and the book even goes into lots of different ways you can get
A Business Building Journey Pt2 – My Introduction to Marketing
IntrotomarketingMy company, DLO Consultants, LLC, started as a consulting company for software development organizations that wanted to create and implement structured and repeatable processes and procedures so they could produce quality products. I come from a software development and project management background so I am uniquely qualified to be able to help these companies. After I went through the business startup phase and had all my ducks in a row, I realized that I didn’t know how to get clients to know that I was ready to help them. I know that sounds funny – even a bit hilarious as I write this today…but 4 years ago, that was
A Business Building Journey Pt1 – Introduction

How I got started with my online business I call it my “online business” rather than my “coaching business” or my “marketing business” because over time, the focus of my business has evolved and morphed from training to coaching to mentoring to affiliate marketing to Internet...

Getting The Most Out of Attending Live Events
Recently I attended my first NAMS Live Event in Atlanta (NAMS stands for – Niche Affiliate Marketing System). NAMS is a special kind of event in that there are four tracks (or levels) of classes that run simultaneously. You are allowed to go to any session in any track and even switch between tracks. Each class is set for a specific expertise level - from beginner all the way to advanced. There’s a rumor that the next NAMS may even have a super advanced track – Hmmmm. I hadn’t attended NAMS in the past (this is the seventh one David Perdew has put together) and I’m sorry that I missed the first six. It was fantastic and I will try very hard to not miss another. I want to talk with you about what I did to get the most from NAMS and other LIVE events I’ve attended.  It doesn’t matter if
Toolin’ Tuesdays – all about multiple streams of income
Wow – it’s a beautiful day here in Orlando. The sun is shining, it’s at least 65 and going to get to mid 70s.  I’m enjoying my morning tea listening to the blue herons flying overhead and making that really cool noise they make. What a great way to start the day! I love what I do because I get to learn and try out new ideas for growing my business and also help business owners that are trying to learn and implement the things I’ve already done. I’ll never stop learning so that means, I’ll always have something to teach. If you are struggling trying to figure out what you should be doing to grow your business and what ‘tools’ you need to be using (and HOW to use them!), I invite you